Content is still king

Over twenty years ago, Bill Gates stated that content is king. Today, content is still the backbone of successful businesses and content marketing is a large part of inbound marketing

Great content is our core business

Researching, designing and delivering targeted content is our core business. We take the utmost care to ensure that all content engages, and is both personal and useful. Our content team can design and deliver your targeted content. From short form content like blog posts and articles, through to long form ebooks and video.

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Short form blogging and articles

A business blog is a marketing channel that increases online visibility, builds trust and helps to support business growth. HubSpot

Tell, share and sell your business story

Great business blogs generate useful and engaging content. They offer information, provide solutions, encourage sharing on social media and build trust. Blogs also add more relevant, keyword rich, content to your site, and Google rewards this with increased visibility. Google also rewards popular content that is shared often. So, more shared blog posts, means more links driving traffic back to your website.

Grow leads, establish trust and drive long-term results

We can help you to plan and implement a blogging strategy to increase traffic, leads and brand awareness. Our content team can help with research and copywriting. We can also assist with posting, analytics and scheduling to support brand, product or service campaigns.

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Drive site traffic

Blogging generates keyword rich content, great content is rewarded with increased visibility by search engines, and visible content attracts leads:

  • B2C companies that blogged 11+ times per month got more than four times as many leads than those that blog only four to five times per month. (HubSpot, 2015)
  • Companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts. (HubSpot, 2015)

Long form ebooks and video

Research data supports the idea that long-form content, such as ebooks and videos, generate more sharing on social media and have increased visibility in search engines like Google. Why?

Value and trust equals more sharing and more visibility

The answer is simple. Audiencies recognise the time and detail invested in creating ebooks and videos, they assign value and trust to this, and freely share the content based on this trust. Altogether, more sharing means more people, spending more time, reading or watching long form content. And, more views and more time on page are also positive search characteristics that are highly valued and promoted by Google’s search results.

We can help you to grow your business with content

Our content team can work with you to plan a content strategy that includes long form content.

We can research, design, publish and promote ebooks, and videos that build your brand, grow your leads and grow your business.

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Convert more leads

Consumer and business trends show that ebooks, video and landing pages drive leads and sales:

  • After watching a video, 64% of users are more likely to buy a product online. (Forbes, 2017)
  • Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo, 2018)

Capitalise on these trends by using content strategies, and automation to streamline content creation, publishing and lead reporting.