A landing page is a single web page that visitors are directed to when they click a search link, online advertisement, social post or another link that forms part of a landing page campaign.
Landing pages are specifically designed to encourage visitors to take a specific action. The page may request the visitor’s email address or contact information in exchange for expert information, for example, a high quality ebook download.
Landing pages can also promote your products and services and demonstrate your business expertise. For example, a financial service provider could offer an industry guide to financial services, one that targets their audience’s needs and also provides service solutions and information.