Writing a blog post is a time-consuming task. You don’t just write the blog, you have to research it and edit it as well. Often a well-written blog will take multiple days to write, as it is better to look at your written content with fresh eyes the next day.
This is why some businesses decide to outsource their blogs. Because this means that they don’t have to hire someone or spend the time writing blogs themselves.
So what is better, DIY or outsourcing? In this blog, we will discuss the pros and cons of both approaches.
Writing it yourself
One of the benefits of writing your own blog posts is that you really know the content. No one understands your business as good as you do.
When you decide to write your own blog you are letting the true experts write about your business. An outsourced contact can, of course, get to know your business well. But he doesn’t have the same knowledge as you do.
When writing your own content you will be able to reference actual customer interactions and stories. This makes your content more genuine and honest.
When you are hiring someone else, you are also effectively paying them to really learn about you and your business. Even though they might be an industry expert they still have to learn about your case studies, customers and how you do your business.
Challenges of writing your own content
Of course, there aren’t only benefits to writing your own content. There are also challenges that you have to keep in mind.
First, you have to learn what it means to write good content for blogs. This is a skill on its own and is not as easy as just writing.
You will also need to learn about digital marketing, SEO and inbound marketing best practices.
Another thing to keep in mind is, as mentioned above, the time to write a good blog post. It’s not just writing the post. It’s also doing the keyword research, the audience interest research and making sure you’re writing for your Buyer Personas.
If you want to do research, and are new to writing, it can easily take a few hours per article.
Reasons to outsource
If you haven’t had the chance to write great content that on its own is a great reason to outsource your blog writing. Many businesses that write great content on a regular basis outsource at least part of their blog writing efforts.
Benefits of outsourcing
One of the biggest benefits of outsourcing your content creation is that it’s such a timesaver. You don’t have to teach yourself how to write great blog posts. You also don’t have to learn how to write a blog post using digital marketing best practices. You save yourself a lot of time, and this is a big benefit.
Writing a great blog post isn’t just writing one great piece of content, you have to rewrite an article many times before it actually becomes a good piece of content. This is difficult to do but also very time-consuming.
Instead, you can meet up with your blog writer every month, every quarter or sometimes every 6 months. All you need to do is discuss the upcoming content posts and they can write the content for you. Then you get content back for review, you give your feedback and they update the content.
Why not combine both?
Of course, it is also possible to have both. If you have the time to create content but need it optimised for digital marketing or SEO, this is also possible. You can write your own copy in a draft, send it over to an editor who optimises it for SEO and digital marketing and then you publish the articles.
What you can also do is get a really good writer who interviews you. An interview usually provides enough content for at least 4 to 8 blog posts. It can even be turned into a podcast! This way you only have to sit down with a writer for 15 to 30 minutes and you have enough content for a month, or maybe even more.
Now the more important part is to choose what you want to do, outsource