Inbound marketing is important for any kind of business online, without a doubt. But we’re going to look more specifically at financial institutes and banks specifically in this blog to really understand why it is so crucial for their type of business. Inbound marketing helps financial institutes to better engage with their audience. And it assists them in understanding the needs of their target market more effectively.
Inbound marketing is an effective way to build trust between businesses and their target audience, something that financial institutions struggle to do. This is a serious problem as financial institutions work with money, something that really needs that strong level of trust. If financial advisors can build meaningful relationships with their current and potential clients, they will have better success. Inbound marketing strategies can achieve this for financial institutions. Read on to see three ways financial institutes can better their success with marketing online.
Search engine optimisation (SEO)
Search engine optimisation (SEO) is how your website ranks in online searches through using specific keywords. When you optimise your website you rank better and can be more easily found by searchers. Being found online through SEO is really important. People are physically looking for something, so half the battle is already over.
You want to be found online first when people are searching for financial institutions and other searches related to your business and you can use keywords specifically related to your industry to do so. SEO improves user-friendliness on your website which helps encourage visitors to stay on your pages and spend more time on your site overall. It helps establish your website as a leader in the financial industry. This builds credibility for your business and increases the chance of gaining new customers.
Pay per click (PPC)
Pay per click (PPC) is similar to SEO, however, it is a paid way to rank in online searches. Google AdWords and other PPC software allow you to pay for your rank and work as long as you continue to pay per each click you get (hence, PPC). PPC can help generate exposure and engagement with your website quickly and more easily. If you’re struggling to get somewhere with SEO, PPC could be the push you need in the meantime to be found. Just remember that you will only rank with PPC as long as you’re paying.
Content is king, as long as it’s also quality. Blogs, email newsletters, social posts, eBooks etc. are all great content to give your target audience to give more insight into your business and the knowledge you hold. Have a clear content strategy will ensure that you are building your website traffic as best you can. Consistency is key with content and you should be posting regularly, especially with blogs and social media posts. Put together a clear plan with information that is valuable to your target audience. Use this content to direct your visitors to your website to increase traffic and improve your chances of creating new customers!
Inbound marketing is crucial for financial institutes if they wish to remain competitive in the increasingly digital world. Early 2019 we are releasing a free eBook all about inbound for the financial marketer. Stay tuned to learn more about inbound marketing for your financial institution.