Social media marketing has become one of the most prominent tools for the success of businesses across the globe. Below are a few tips on how to improve your social media marketing efforts.
Refresh old popular posts
Select posts that are very popular and update them to match the latest trends of your niche. Sharing these updated versions of your popular posts may help you to gain more attention. To facilitate such an approach, you must be updated about the latest news relating to your industry. Spend some time researching as it will do only good for you and your business.
Focus on blogging
Use the blog space wisely to post longer content. However, as with any other online effort, make your blog mobile-friendly. Have a shortened and catchy version of the same post for social media. Your blog posts don’t have to always be promotional. Provide some interesting, useful and trending information for the audience to read.
Also, post about your office location. It can be about a place, an occasion, an event, a celebrity, etc. Choose something that indirectly relates to your business. For instance, if you need to promote Port Macquarie NSW, you can write something about paragliding.
Believe in multimedia
Why not use multimedia when it is so readily available to you? Keep it friendly and professional. You can add podcasts, perhaps even a video. However, make sure you add subtitles for videos and transcribe your audio recordings.
Allow customers to provide feedback
Many businesses wish to have more customer feedback on their products and services. If you wish to have this you need to provide a good valid reason for customers to do so. If you want to have genuine feedback, perhaps you can do a giveaway.
However, make sure that the reward isn’t too big. You don’t want people to feel they need to provide positive feedback to be able to get the prize.
Infographics have become incredibly popular. In fact, it is a great way to explain information in a short and sweet manner. No matter whether you are going to do the infographics by yourself or outsource them, be sure to include a link to the official website of your business.
Encourage sharing your posts
Indirectly, you should encourage your audience to share your posts. One of the simplest ways to do this is by installing social media buttons such as “Pin”, “Facebook Share” etc. Again, you need to believe in subtle selling when it comes to social media. Hard selling will be counter-productive.
Use great social media management tools
One of the best ways to see the success of your social media marketing activities is by having a social media management tool. HubSpot has a great tool that can easily make your reports.
Most tools allow you to add “tags”. These tags can help you see which campaigns are successful and which posts are the most successful.
The key is to update your profile frequently. Reply to inquiries as soon as possible and keep your customers on the track. Never give out or share false information via your profile. Using your social media as part of your marketing plan is crucial to overall success so understanding these steps is very important for your business.